A shocking number of SEOs
A shocking number of SEOs write incredibly badly. I’ve even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the “back” button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth. If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going online. Update your content often. It’s important both to add new pages and update existing pages. If you can’t afford original content, use free-reprint content. Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a “duplicate content penalty” for free-reprint content (as opposed to duplication of content within a single website) are unjustified. In short, make sure the bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.
link building sunshine coast
Comments
No comments yet, be the first to add one!